United by Design

About United by Design

We help couples stop drifting and start designing.

We know what it feels like to drift, to get busy, to lose connection, and to realize love alone is not enough without structure, ownership, and intentional design.

Our story

Jason & Kiana

We’ve lived the version of marriage where two committed people slowly become strangers under the same roof. Where love is real, but the connection isn’t. Where every conversation feels heavier than it should.

We rebuilt our marriage on purpose. Not with luck. Not with a weekend retreat. With a structure — awareness, ownership, communication, energy, intimacy, vision — that we now teach the couples we work with.

United by Design exists because the world has plenty of advice and almost no structure. We bring you both. Warm, direct, no fluff. We will love you. We will also tell you the truth.

Jason and Kiana, founders of United by Design, in the Arizona desert at golden hour

Our mission

Help 10,000 couples stop surviving and start building.

Every couple we coach changes the trajectory of a family, a business, and the next generation. That’s the work.

Ownership over blame

Nothing changes until both partners stop building a case against each other and start owning their side of the equation.

Structure over advice

Couples don’t need more opinions. They need a sequence — awareness, ownership, communication, intimacy, vision — that actually moves the needle.

Direct over diplomatic

We’re warm, but we don’t soften the truth. You’re paying us to tell you what your friends won’t.

Design over default

A great marriage isn’t the lucky absence of problems. It’s the deliberate design of two people who refuse to drift.

Our coaching philosophy

We don’t fix marriages. We help couples redesign them.

We don’t see your marriage as a problem to be diagnosed. We see it as a system that can be designed. The patterns you’re stuck in were learned. They can be unlearned. The connection you’re missing isn’t gone — it’s buried under defaults that nobody ever taught you to question.

Our role is part coach, part architect, part accountability partner. We hold up the mirror, hand you the tools, and walk beside you while you build something better than what you were handed.

This isn’t therapy. We don’t treat. We don’t diagnose. We coach, educate, and hold you accountable to the marriage you said you wanted on your wedding day — and the one you’re still capable of building together.

Important: United by Design provides coaching, education, and accountability. It is not a substitute for licensed therapy, mental health treatment, legal advice, or medical care. If you or your partner are experiencing crisis, abuse, or symptoms of a mental health condition, please contact a licensed professional or local emergency services.

Take the next step

Ready to meet us?

Your discovery call is the easiest, lowest-pressure way to see if we’re the right fit. We’ll listen, ask sharp questions, and tell you the truth.

No pressure · No pitch · Just clarity on your next step